Your next question may well be so what is so important about these links? Well almost every link back to your website is similar to a vote of importance in the eyes of the search engines (Google, Yahoo, MSN etc). The more links that you have pointing back to your site the more the engines will like your site, and it will rank higher in relevant search results than those with no back links at all.

This is all important in this competitive internet world. If your competitors are getting better natural rankings and placement on the search engines they will probably be doing more business than you. So, credible quality links will only help your site naturally grow in search engine rankings.

Some you may think well that’s easy we just build a few mores sites and just link from there. Not the case I am afraid. Links from highly regarded and ranked sites carry more weight and relevance. For example if you were a graphic designer and you had a link from the homepage of Adobe this would be of much higher value than that of one from a friends site selling pet food.

So it is the quality and number of backlinks that is important, and the importance of a site is measured in the SEO industry by the term Page Rank shortened to PR which is a Google ranking from 1 to 10. You can view any websites PR by installing the Google Tool Bar and go to options to see PageRank button. There another text link you will see at google.com they have a PR of 10 the highest if the toolbar is installed.

So it is important to try and grow your page rank and this is mostly influenced by the number and quality of links to your website.